Challenge season is one of the most commercially and operationally important times of the year for fitness businesses. Members return with renewed motivation, engagement surges, and operators have a prime opportunity to convert New Year intent into long-term loyalty. Yet with increased participation comes a heightened need for accurate, credible, and repeatable measurement systems that go far beyond the scale. This is where data becomes the real driver of challenge success. W

When gym operators review flooring, the conversation often starts with price, colour or lead time. Yet over the life of a facility, the real difference appears in day-to-day performance: noise levels, hygiene, durability, member comfort and how smoothly projects are delivered. Those issues often trace back to who you choose to work with. Fitness is not a side project Most flooring manufacturers divide their attention across sectors like offices, retail and education.  Pavigym

Why Aussie Gyms Are Choosing Plug-and-Play Recovery Equipment With 12-Month Rental Options As Australia’s fitness industry enters 2026, one message is becoming clear:  growth will belong to the businesses that prioritise recovery as much as training . Member expectations are changing rapidly, competition is increasing, and operators are under more pressure than ever to deliver value without taking on heavy financial risk. That’s exactly why gym owners, Pilates studios, wellne