As the fitness industry becomes more competitive, gym operators are realising retention is no longer driven by equipment alone. In 2026, the most successful gyms will be those that create an environment members want to return to, consistently.  One of the most overlooked retention tools? Scent.  If you’re curious what scent marketing could do for your facility, click here to order your free gym scent samples .    First Impressions Are Instant  Studies show people form impress