Overtime Labs: Fuel for daily excellence

For athletes and health-conscious consumers, hydration isn’t about quenching thirst – it’s about fuelling performance, recovery, and resilience.

Overtime Labs was built to answer that demand. We focus on discipline, resilience, and science- backed solutions that fuel the relentless pursuit of one per cent better every day.

Our mission is simple: To equip athletes and health-driven individuals with products that

don’t just support their goals but push them past limits, helping them unlock their full potential. Partnering with Overtime Labs gives gyms and studios more than a product – it gives them a standard. Our science-backed formulas fuel sustained energy, faster recovery, and sharper focus, so members don’t just train harder, they train smarter.

Every session becomes an opportunity to push further, recover stronger, and build the discipline that drives lasting results.

Hydration built for performance

HydraCelt, the flagship hydration formula from Overtime Labs, is designed to fuel both training and recovery. Electrolytes replace what sweat strips away. Palatinose delivers clean, sustained energy without the crash, and B vitamins cut through fatigue to sharpen focus.

Maca root drives endurance and speeds recovery during long or high-intensity sessions. Every ingredient is chosen with purpose and backed by science so athletes and health-driven individuals can stay hydrated, energised, and locked in from the first rep to the last.

Key benefits of HydraCelt

• Replenishes electrolytes to keep hydration levels locked in

• Delivers clean, sustained energy for longer, harder sessions

• Sharpens focus and cuts fatigue with B vitamins

• Boosts endurance and speeds recovery with maca root 100 per cent vegan, gluten-

  free, and free from common allergens

  
  

  

  
  

HydraCelt is built for everyone, from first-time gym-goers to elite athletes. It delivers reliable hydration, sustained energy, and mental clarity to keep performance sharp and recovery on track.

For facilities, it’s a single science-backed solution that fits seamlessly into any training

program, ensuring consistency and results across every session.

Fuel you can count on

HydraCelt powers every session by delivering sustained energy and faster recovery. Trainers can back it with confidence as it restores electrolytes, sharpens focus, and supports endurance. By putting HydraCelt in your members’ hands, you’re giving them hydration that actively drives performance and recovery, helping them push

further and get more out of every workout.

Each can contains:

• 565mg of sodium from Celtic salt (rich in 80+ trace minerals your body needs daily)

• 125mg of magnesium (50 per cent RDI)

• 100mg of potassium

• 100mg Calcium for complete electrolyte coverage

• Vitamin B6, B12, maca root, and palatinose.

Set the Standard. Elevate every session.

Integrating HydraCelt into your facility doesn’t just add another option – it sets the standard. Members experience real benefits in energy, stamina, and recovery, while gyms gain a science-backed solution that drives consistent results and aligns with performance goals.

Hydration backed by science

Progress is built on relentless effort and the right fuel makes that effort more effective. Overtime Labs creates products that actively support performance, recovery, and member satisfaction. HydraCelt sustains energy, sharpens focus, and accelerates recovery so members can push harder, recover smarter, and feel the difference faster.

And we’re only getting started – new products are on the horizon, expanding our range of science-backed solutions designed to fuel the relentless pursuit of excellence.

Explore HydraCelt and the full Overtime Labs range at overtimelabs.com.au

overtimelabs.com.au