Overtime Labs: Fuelling the Relentless Pursuit of Excellence

At Overtime Labs, we believe excellence isn’t a moment — it’s a habit. Built from the ground up in Australia, Overtime Labs was created to fuel the daily grind of athletes, high performers, and anyone committed to becoming 1% better every day. Our mission is simple: to bridge the gap between ambition and execution with science backed, performance driven nutrition that actually delivers.

Meet HydraCelt — Performance Hydration, Redefined

Our flagship product, HydraCelt, isn’t your average electrolyte drink. It’s a scientifically formulated, caffeine free hydration solution designed to elevate performance, accelerate recovery, and support mental clarity.

Each can of HydraCelt packs a powerful blend of electrolytes and essential minerals — including sodium from Celtic sea salt, magnesium citrate, potassium, calcium, and B vitamins, all precisely dosed for real world performance, not marketing hype.

Unlike traditional sports drinks loaded with sugar and artificial additives, HydraCelt delivers clean hydration that works as hard as you do. It’s built for athletes, fighters, runners, and anyone who demands more from their body and mind.

Why It Matters

Dehydration isn’t just fatigue,  it’s a drop in performance, focus, and endurance. HydraCelt was engineered to address the real demands of training, competition, and recovery. Whether it’s a heavy lift, a marathon session, or a 12 hour workday, HydraCelt keeps you performing at your peak.

With a clean, refreshing taste and functional ingredients that work synergistically, HydraCelt is quickly becoming the go to hydration choice across gyms, performance centres, and health clubs nationwide.

Overtime Labs is more than a supplement brand,  it’s a movement built on discipline, consistency, and execution. We’re not here to sell shortcuts. We’re here to provide the tools for those who put in the work.

Where to Find HydraCelt

HydraCelt is now available online at www.overtimelabs.com and through select retail and gym partners across Australia.

Follow our journey on Instagram @overtimelabs and join a growing community of high performers who live by our motto — “Excellence is a Habit.”

Explore HydraCelt and the full Overtime Labs range at overtimelabs.com.au

overtimelabs.com.au