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Improving the fitness & health sector by connecting institutions to businesses and resources

Australian Fitness & Health is a consultancy-based company bridging the gap between suppliers and the health and fitness sector.


Our primary mission is to inform decision-makers within the health and fitness sector about available funding and, in turn, we carefully vet reputable companies to present as preferred suppliers for decision-makers to engage to effectively target the fitness and health sector.


With the continuous increase in funding allocated to the health and fitness sector, these facilities must have access to accurate information, knowledge, and resources to optimally allocate government funding.

Australian Fitness & Health is specifically designed to connect leading industry businesses with gyms, sports facilities, recovery centres and allied health providers including physiotherapists on a national level. Our concept is to help assist and improve the industry as a whole whilst always having our clients at the forefront of our mind ensuring they are capitalising on their exposure to this target market.


Australian Fitness & Health provides you with a platform for your campaign allowing you the opportunity to communicate your message effectively, build targeted brand awareness, generate a return on investment and enable easy access for your customers to easily

reach you.


Australian Fitness & Health provides you with a unique, targeted platform with a niche audience essential for the growth of your business.

Meet our Team

Daniel Anderson-Jones

Founder & Managing Director


Dan built Australian Fitness & Health from the ground up!

With a passion for business and marketing, Dan's the man with the plan when it comes to creating the perfect strategy for our valued clients, in order to create growth and success within the fitness and health sector!

Dan is British born and bred, but left the UK for warmer weather and to see what Australia had to offer. Needless to say, he never returned!


With a vast knowledge and passion for business, marketing, process and organisation, Jen oversees the daily operations, ensuring the smooth running of the business - paying special attention to the satisfaction of our clients and our team!

Jen is particularly passionate about making an impact and improving the fitness and health sector on a national level.

Jen travelled to Australia from the UK on a "long holiday"... and never went back!

Jen Anderson-Jones

Founder & CEO

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Finance & Administration Manager

Kellie Tierney

Kellie is our finance and administration manager, excelling in providing financial guidance and operational oversight, ensuring seamless business operations. 
Kellie takes a hands-on approach to financial analysis, budgeting and forecasting, enabling informed decisions throughout our organisation. 
Beyond finance, Kellie’s leadership fosters teamwork and streamlined workflows. 
Her strong communication skills and attention to detail nurture productive relationships, contributing to a cohesive workplace. 
Kellie brings clarity, efficiency and strategic insight for lasting success.
Kellie, loves to catch-up with family and friends for long weekends away in the sun, with plenty of laughs, amazing food and beverages.

Emma Mardaine

Studio Manager


Emma is our studio manager and has enjoyed a long and varied career within the creative sector and specifically publishing. She brings a wealth of knowledge and experience to the team, overseeing the design and creation of our resource guides, marketing and websites, ensuring the studio runs smoothly and deadlines are met.
She is passionate about magazines, layout and typography, with a keen eye for detail and visual styles, which is evident in her design abilities.
Originally from the UK, she has lived in Australia for over 25 years and loves the Aussie lifestyle, beach, sunshine, good food and travel, also partial to a fine wine.... but as a Yorkshire lass she still loves her tea!

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Senior Creative Designer

Lucas Palma
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Lucas Palma is our Head of the Creative Team, he is responsible for overseeing design projects, creating original illustrations and infographics, reviewing production's work, and ensuring high-quality deliverables.


Lucas has expertise in graphic design, layout techniques, and marketing execution, as well as staying up-to-date with industry developments and tools.

He loves photography, specially when swimming in the ocean with his camera!


Creative Designer

José Sanchez

José is one of our Creative Designers, who is passionate about making unreadable notes and eventually turning that into readable trendy designs. You'll also find him producing and posting borderline viral pieces of social media for our many clients.
José keeps up with the latest trends and techniques in graphic design. By watching tutorials, time-lapses and Youtube videos he is constantly adding skills and tools to his belt of design.
During his spare time, José enjoys reading comic books, going to the beach and having a chilled glass of rośe on a sunny evening.

Neriessa Robinson

Data Research Analyst


Neriessa is our Data Research Analyst, she's focused and thorough! She takes a lot of pride in equipping our team with powerful data and keeping our industry databases replenished and up-to-date.

She is the bubbly, upbeat, ray of sunshine inside our studio!

With our given nickname, 'Nez', she is excited about her career at AFH's Resource Guide and having work-life balance. Nez likes to say she's "part-time retired!"

Emily-Rose Toohey



Emily is our editor, she is in charge of strategising, arranging, and refining content for our resource guide, newsletters, and website. She holds the responsibility for cultivating and upholding connections with our partners and associations.

Emily assesses narrative concepts and determines which content will captivate readers the most. Throughout the evaluation phase, she provides feedback to enhance writing quality and proposes suitable titles and headlines.


Outside of work, Emily enjoys watching movies and spending quality time with her family!

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Creative Coordinator

Maisie McFarland
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Maisie is one of our Creative Coordinators, making sure that your marketing projects run smoothly! With a fiery passion for all things marketing and an eye for aesthetics, she’s one of the driving forces behind our captivating creative campaigns.

Whether she’s working hard to meet material deadlines, or running around the office taking social media content, you’ll always find her exploring new trends or brainstorming ideas that spark magic.

In her spare time, Maisie enjoys reformer pilates, going to the beach with friends and travelling!

Jo Short

Senior Account Executive


Jo is one of our Senior Account Executives and she just LOVES to talk! She's very passionate about helping our clients get the best possible results.

Jo has worked within the sales and marketing industry for around 15 years. It is her true passion and what she genuinely loves to do. She also enjoys mentoring and developing new skills.

Jo sees the good in everyone - peace, love and a glass of red wine just about sums her up!

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Senior Account Executive

Declan Salmon
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Declan is an Account Executive that is passionate about helping clients grow.


He also loves to keep active and spend time with family and friends.


He has a passion to travel the world.


Senior Account Executive

Melanie O'Brien

Mel is one of our Senior Account Executives and her super power is her ability to connect with people.


She genuinely cares about people and helping to grow their business so they can achieve their personal dreams. Her experience is well rounded, with a background in Early Childhood Education to 20+ yrs in the sales and marketing industry, including advertising, media, publishing, digital marketing and her own marketing coaching business.


A fun loving girl with a colourful personality and entrepreneurial spirit. Enjoying as many magic moments in both life and work as possible. Always learning and growing and inspiring others to do the same.


Senior Account Executive

Taylah De Joux

Meet Taylah, our Senior Account Executive, passionate about fostering client growth.
Outside the office, she enjoys competing in body building, and balances her active lifestyle with a glass of red wine.
Her dedication stems from a belief in collaboration and innovation, ensuring tailored solutions for each client.
"I love networking with businesses and being able to play a role in their growth"
— Taylah De Joux

Jeremy Rodgers

Account Executive


Jeremy is one of our Account Executives and he is sports obsessed! He's passionate about facilitating our clients long relationships with the industry, field experts and companies.

Jeremy has represented Australia in different sports like downhill skateboarding, Oztag, and loves surfing.

"At heart I am a technologist who wishes the world to work at its most efficient and effective way" — Jeremy Rodgers


Account Executive

Scott Barker

Scott is one of our account executives, he is passionate about unplanned spontaneous adventures and getting off the beaten track on his motorbike, exploring far flung places such as Vietnam and Thailand, free of time restrictions.


He enjoys discovering culinary delights in hidden local spots and rainy days with no plans, where he can be found with a good book or streaming a new show. He is currently planning his next adventure...


Account Executive

Walter Leskiw

Walter is one of our Account Executives, he loves providing clients with a logical and profitable outcome.


Growing businesses through sales has been his focus over the past 30+ years.


He has worked across a number of industries from Financial Services to Training and Education.


When he is not at work, family and travel are Walter's two great pastimes.


Success Stories

"We have partnered with Australian Fitness and Health for over 2 years now. They have consistently provided us with fantastic results with all of our email marketing campaigns. If you are looking to get directly in front of the key purchasers, look no further!"

― Sara, Polyflor 

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